Carbon. You can’t have a conversation about planet health without talking about carbon. Our world is powered by greenhouse gas emitting processes; raising animals for meat, driving cars, heating homes, and traveling are some ways […]
A common misconception exists amongst shoppers when it comes to the labels ‘natural’ and ‘organic’. Most people think that the two are equally safe, healthy and environmentally sound; in reality, they’re vastly different. This common […]
To understand how small businesses came to be, we have to step back in time. Around 800BC the citizens of ancient Greece organized the first iteration of shopping small with an open air market where […]
I was 27 when I started paying attention to labels and marketing. Perhaps because during my time working at a prominent New York City ad agency, I gained a deeper understanding of the process behind […]