Reusable Produce Bag

Behind the ‘Organic’ Label

Understanding what organic means and what it applies to can be confusing. What types of products does the USDA certification apply to? What does it mean when the word ‘organic’ is used on a label? […]

Greenwashing

Greenwashing

I was 27 when I started paying attention to labels and marketing. Perhaps because during my time working at a prominent New York City ad agency, I gained a deeper understanding of the process behind […]